You know the name, you know the legacy, but do you know the story?
In a rented red barn in Waterloo, Wisconsin, five friends got together to hand build steel touring bicycles. The year was 1976, and the Trek Bicycle Company was born. Only three years later, Trek had already gained a stellar reputation for passion and quality and gained a loyal following.
As their reputation grew Trek outgrew the old barn, so they built a new facility, this time in an old cornfield. The cycling world would never be the same.
Always cutting-edge technology In 1982, Trek dove into the world of road racing with their 750/950 series bicycles. And, a year later, with the sport still in its infancy and only a handful of companies making off-roaders, Trek joined the mountain-bike revolution with their 820, which was soon a best-seller.
And, not one to rest on conventional technology, Trek released the revolutionary 2300 in 1987 (right). Its front triangle was made of a new aerospace material called carbon fiber. Two years later, Trek created OCLV carbon, and by '92, frames crafted with it became the lightest production frames in the world and set the standard for American-made quality that would go on to make Tour de France history.
Meanwhile, in the dirt, Trek nabbed 10th at the first Mountain-Bike World Championship. And, as the mountain-bike world explored full suspension, Trek came out with their simple, single-pivot bike, the 8900. And made even bigger news when, in '93, fat-tire pioneer, Gary Fisher joined the Trek family and brought with him the most popular name in off-road cycling. Also that year, OCLV carbon hit the dirt with the lightest production mountain frame, the 9900, which became the official ride of Trek's first mountain-bike team.
Making history Next, in 1997, Trek signed a former World Champion roadie when he was dropped from his European team after being diagnosed with cancer. He was Lance Armstrong. A year later, Trek created the Advanced Concept Group, whose sole focus was to pursue new applications of frame and suspension design.
And their technology allowed Armstrong to become the first American, on an American team, on an American bike to win the Tour de France.
By 2005, Trek and Lance had done the unthinkable rewriting the history books with seven-consecutive Tour wins. Amazingly, every bike Lance rode was available to the public. Plus, that same year, Tom Danielson won America's biggest road race, the Tour of Georgia, and Paolo Savoldelli won the Giro d'Italia, both on Trek Madone SL 5.9s. Lance retired, memories fade, but what hasn't faded is Trek's passion and innovation!
Check out our wide selection of Trek bicycles and experience the difference soon!
bikebarn 781-447-7223 Monday - Friday 10-7
Whitman, MA 02382 firstname.lastname@example.org Saturday 10-5
242 Bedford Street- Rt. 18 Sunday Closed
CLOSED: New Year's Day, Memorial Day, July 4th, Labor Day, Thanksgiving, Christmas
EVE HOURS (10a-5p): New Year's Eve, Thanksgiving Eve, Christmas Eve